Publication Plan

Publication Plan

Title:  RPM

Positioning statement: Sending you to a new world.

Target audience: 16-30

Frequency of publication: Weekly

Price: £2.10

Distribution: Newsagents; supermarkets; shops – big brands – HMV, WH Smiths; small record shops; direct from publisher’s website (monthly/annual orders available too); music venue’s

Rationale: The magazine is a typical music magazine but focuses more on alternative rock as well as delving into what is considered as more general Rock. It will offer reviews from critics and fans alike, recommendations for gigs, CD’s, musician’s autobiographies  and music DVD’s and have interviews and articles with up-and-coming artists as well as those already famous and successful.

Style: Informal style but with occasional complex vocabulary in articles where the scene has to be set, however nothing that the readers won’t be able to understand. It shall offer some comedy elements that people of my target audience will be familiar with. It will use mostly simple syntax but will have solid structure and layout, with columns and paragraphs used.

Images will be dominant feature of layouts.

Puff featured in corner of front cover.

Regular content

·         Gig guide/tour dates

·         The Good, The Bad and The Ugly – reviews of the most recent gigs, albums and singles

·         Competitions

·         Fan letter page

·         Posters

·         Q&A with artist

·         Best of the week! – Images, gigs, albums, singles, lyrics, (most random) instruments

·         At home with Homme – Josh Homme’s weekly report on this week’s music

Feature articles

·         One For The Road - Arctic Monkeys and their thoughts on touring the UK and the rest of the world – this band turned out to be the most favourable so their inclusion would be a good idea.

·         2^nd home – Artists tell their favourite venue’s to play

·         Creating their own channel - JC and the two steps on playing in France

·         Interview with (band on front cover)

·         History of... – a look at the history of Red Hot Chili Peppers

·         From beginning to end: the life, career and death of Sid Vicious

·         When Florence met the Machine – Florence Welsh meets Rage Against The Machine

·         From best to worst: Led Zeppelin’s albums

·         Where did Led Zeppelin really get their music from?

·         The roots of alternative rock

·         The Roots – bringing rock into rap

·         The best festival performances of the year

·         Reminiscing on Hendrix at Woodstock ‘69

·         New band on the block – Don’t Mess with the Phunk

·         Rumours – which old star will be hitting the stage this year?

·         Alt-J – ‘we will make another album after we have finished on films’

·         ‘Serging’ ahead – why Sergio Pizzorno believes Kasabian are the best band in the world

·         Black Sabbath – are they getting back together for good?

·         Noel Gallagher sits down with us to talk future, friends, feud and football

·         Kings of Leon – are the Kings back on their throne?

House Style

Coverlines: Batang

Headlines: Constania

Standfirst: Book Antigua 14pt

Captions: Book Antigua

Body text: Times New Roman 11pt – include 5 line drop capitals

Colour scheme: Red, Black, White